｜Cookie policy
1. Introduction
This Cookie Policy explains how Westbound Insight (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit westboundinsight.com (the “Website”).
By using our Website, you agree to the use of cookies as described in this policy. If you do not agree, you can manage your cookie preferences as explained below.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help improve your browsing experience, remember preferences, and provide insights into site performance and user behavior.
Types of Cookies We Use
We use the following types of cookies on our Website:
- Essential Cookies: Required for the Website to function properly (e.g., login, security, navigation).
- Performance Cookies: Help us analyze site traffic and usage (e.g., Google Analytics).
- Functional Cookies: Remember user preferences (e.g., language settings).
- Marketing Cookies: Track user activity for personalized advertising.
- Some cookies are first-party (set by us), while others are third-party (set by external services like Google, Facebook, or advertising networks).
3. How We Use Cookies
We use cookies to:
- Ensure the Website functions correctly.
- Improve user experience by remembering preferences.
- Analyze visitor behavior to optimize content and design.
- Deliver targeted advertising based on user interests.
- Prevent fraudulent activity and enhance security.
4. Third-Party Cookies
Some third-party services integrated into our Website may use cookies, including:
- Google Analytics (site traffic analysis)
- Facebook Pixel (advertising and retargeting)
- YouTube/Vimeo (embedded videos)
- Live chat or customer support tools
- These third parties have their own privacy and cookie policies. We encourage users to review them for further details.
5. Managing & Disabling Cookies
You can manage or disable cookies through:
5.1. Browser Settings
Most browsers allow you to control cookies. You can:
- Block all cookies
- Delete existing cookies
- Set preferences for certain websites
- Instructions for common browsers:
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
5.2. Cookie Banner & Preferences
When you visit our Website, you may be asked to accept or manage cookies via a pop-up banner. You can change your preferences at any time.
5.3. Opting Out of Targeted Advertising
If you do not want your browsing data to be used for targeted ads, you can opt-out via:
Network Advertising Initiative: https://optout.networkadvertising.org/
Digital Advertising Alliance: https://optout.aboutads.info/
Your Online Choices (EU users): https://www.youronlinechoices.com/
6. Data Retention & Security
We do not store personal data directly in cookies. However, data collected through cookies may be processed securely as described in our Privacy Policy page here.
7. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
8. Contact Information
For any questions about our use of cookies, you can contact us:
📧 Email: info@westboundinsight.com